This text is a translation and paraphrase of the original text "Reduce your bounce rate" published in The SEO Handbook.
The initial question is how to make visitors stay longer once they have entered the site. Explains David Deutsch.
We all want our site is at the top of the list in Google searches. But that's only half the story of what happens when people have clicked on the link on our site? Do they stay in while on the website and read about offers or leave it and go? Obviously, we want the first pass, then, what should we do to make this occur?
When visitors do not find something interesting in the first impact site, they go away. This effect is known as abandonment, rebound or bounce rate (in English). A website with a high dropout rate with good quality sources is an indicator that the site is not meeting the expectations of visitors.
Reduce the dropout rate is a great first step to improving performance and conversion rates. First, it is necessary to analyze the leave of each of the traffic sources and focus efforts to reduce dropout rates in the sources that have higher traffic conversion as:
Overlook traffic sources of low quality, such as:
The design of the landing page or landing page can really make a difference in reducing the dropout rate. There is no recipe for landing pages, each can be very different depending on the nature of your site. However, here are some useful tips:
How can we know that after changing something is working or not? There is no clear answer, and the answer is we can not know. You have to try everything.
Some ways to test are:
Finally, here are some rules of thumb to remember when you are testing landing pages.
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