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The ISO 27000 is a generic way to call a set of ISO standards about security. In this article, I am going to describe how we did in one of my jobs to get the Certification for the Information Security Management System specified in ISO 27001 (and it is closely linked with ISO 27002).
First, we need to describe and make clear what is a Management System. According to ISO, a Management System is a set of procedures an organization needs to follow to meet its objectives. The use of a well-deployed Management System warrants that every request, incident, issue (or any name you want to put) will be processed always the same way with the same established quality. A Management System uses what is called the Deming Cycle which states a continuous improvement of all processes involved.
Read more: ISO 27000 ISMS Implementation and Certification Process
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Today, while I was watching TV, I got a support request from one of my customers; his name doesn't matter. The issue was conferences were not working, the first user was able to join, but the second couldn't. So, here is my explanation of the bug; I hope this is useful for someone.
I should describe a little his deployment. He has a 4-server cluster in High Availability: 2 servers in active-passive for the PBX with floating IP and 2 servers with the database in active-active mode. All PBX data is stored in the database, not only the FusionPBX' but the FreeSWITCH' as well.
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This is a common scenario I have found. At least, here in Canada, it is very common for you to change your Internet provider if you find a better deal. So, if you have VoIP in your home or office, this means you will need to change your router (sometimes called modem).
Read more: I have changed my Router and my Aastra Telephone is not working
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Currently, I manage like 10 websites I have done myself. I have been working on a heavy SEO and I can be very proud that they are listed on the first page when you are googling the right words. Because of that, and a reading I did in a magazine called "The SEO Handbook", I will share with you what I agree as SEO myths.
Satisfaction, guaranteed
This is a lie. As with any marketing consulting (regardless of the media), there is no such thing as a guaranteed ranking. In this case, you can not warrant a ranking when you come to organic or natural search results.
The SEO process is something grey; there are more than two hundred factors that can affect in many ways a ranking. SEO is more like an art, there is not a recipe. Great SEO master get their knowledge from their experience: fail and try.
A high Google PageRank = high ranking
Google PageRank is not your ranking. Having a high PageRank is nice, but that won't warrant a high ranking for everything. PageRank is one of the many factors Google uses, remember that.
Endorsed by Google
Google does not endorse any SEO company. Google has Analytics and AdWords certifications for individuals.
Meta tag keywords matter
Google's head of webspam, Matt Cutts says "Google doesn't use the keywords meta tag in our scoring at all. It's just a waste of time to throw a lot of phrases into the keywords meta tag. It would be a better use of your effort to do things like speed up your website because that can directly improve the usability of your site even independently of SEO". Instead, you should be worried about the title tag and meta description tag.
Cheat your Way to the Top
Google's algorithm is a black box, but it is clear that sooner or later it realizes any cheating technique. Don't try to play with fire, your webpage may be taken out of the index. If you need to warrant something, you should pay the keyword.
Keywords? Cram them in
It seems that Google reads the web pages. Putting many times one word won't work. Other factors apply to the ranking.
Instead of writing many times a keyword, you should write human text using it. Google will realize it is an organic text and it will index you properly. The key is to know what keyword to use.
Spending money on Google AdWords boosts your rankings
Google AdWords won't give you a better rank on organic searches. What Google AdWords gives you is a way to be listed in the paid ads.
Land here
Google will index all of your sites. And you must think that a visitor may land on any page. All pages are landing pages, don't forget this.
Set it and forget it
SEO is not a one-time thing! It is not a project! It is a never-ending ongoing process. Having a good ranking today is not a warranty of keeping your place tomorrow. So you must keep analyzing and improving what you think is not working.
Rankings aren't the only fruit
Ranking is just a tool. The ultimate goal of a good SEO is to make money.
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On more than one occasion you need to put a module inside an article or a bigger module. Well, here's how:
- Create the module and indicate a non-existent name to the container, so that the module is published but not visible.
- Edit the item and add between braces loadposition xxx,where xxx is the name of the container of step 1
There is another method:
- Edit the article and place loadmodule yyy also between brackets. Where yyy is the module's name, it does not necessarily have to be published in an unseen container. This method does not work for all modules.
They were tested on Joomla 3.4.x.
